Chinese selfie app and smartphone maker Meitu has announced that Xiaomi is effectively taking over its hardware business. Future phones will carry the Meitu brand, but Xiaomi will be responsible for design, R&D, and sales, while Meitu will still be involved in camera software. Basically, it’s a safe bet that Xiaomi’s Mi Home stores across the world will start carrying a bunch of wild selfie-focused cameraphones in the near future.
As for why this deal is taking place, Meitu says its “mission is ‘to inspire more people to express their beauty,’ and the board believes that entering into this Strategic Cooperation Agreement will accelerate our pace in carrying out this mission.” Meitu isn’t a major smartphone player by any means — it’s...
from The Verge - Mobile Posts https://www.theverge.com/circuitbreaker/2018/11/19/18102462/xiaomi-meitu-hardware-deal-selfies
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